Our Story - Bold Style That Stands the Test of Time

Since 1964, Aramis has been the secret weapon for men who carry themselves like they own the room. Confidence? Effortless. Swagger? Unmatched. Estée Lauder Companies nailed it when they introduced Aramis — the OG luxury cologne made exclusively for men. Total game-changer. Then came 1966. Aramis hit the scene with its signature cologne, and boom — everything changed. Bold? Check. Spicy? Double-check. Imagine rugged leather cozied up with earthy botanicals. This wasn’t just a scent; it was the ultimate mic drop in a bottle. The cologne set the standard for sophistication and swagger, paving the way for a whole lineup of timeless fragrances. Now? Aramis is still king. It’s the top-shelf choice for men who don’t just walk into a room — they arrive. Whether it’s boardrooms or first dates, Aramis keeps it fresh, blending the best of classic elegance with just the right amount of modern edge. Because when you’re rocking Aramis, you don’t follow trends — you set them.

Our Mission: Keepin’ It Classy, Always

At Aramis, we’re not just about smelling good. We’re about making every spritz a power move.

• Old-School Meets New-School: Every Aramis fragrance blends a nod to tradition with a wink at the future. Sophistication never smelled so good.
• Top-Shelf Ingredients: From rich leather to crisp citrus, we don’t cut corners. Only the best make the cut.
• Built to Last: Our legacy isn’t just a thing of the past. It’s alive and kicking, standing tall as a symbol of effortless style.
• Trailblazing Scents: We’re always cooking up new ways to wow your senses. Because smelling great shouldn’t mean playing it safe.

Take a step into the world of Aramis. It’s where history meets innovation, and confidence comes bottled. Because smelling this good never goes out of style.